Research & Development
  1. Aquaculture Research

  2. Manufacturing Facilities

  3. Aquaculture Research Center




  3. aquaculture & product consulting

  4. Seminars


  1. Product OVERVIEW





  1. Our Story

  2. Mission & Vision

  3. Management

  4. Compliance

  5. Careers



Executive Team

The Grobest management team’s professional and industry-focused experience drives the company forward. Comprised of experts from the world of biotechnology, animal nutrition, aquaculture and other associated technologies, this combined expertise of the team reflects Grobest’s global reach and the company’s success.

Grobest’s corporate executives proven track record of management excellence, as well as respective industry expertise—combined with the strong, advisory support of our Board of Directors—is a major factor in the company’s leadership and ever increasing worldwide success.


Samson Li

Chief Executive Officer

Samson Li has served as Grobest Chief Executive Officer since November 2018. Mr. Li started his career in Fine Chemical industry with Japanese conglomerate Mitsui in both their Hong Kong and Tokyo offices, responsible for the pharmaceuticals & agrochemicals trading and investments in Europe, Asia and China. His experience in animal and aqua nutrition reaches back to 2001 when he started to work for Novus, a US-based proprietary leader in global feed additives. Later, he developed in several key management and executive roles in different stages of the value chain, ranging from feed additives, through premixes, to animal and aquaculture feed (Nutreco). Before joining Grobest in November 2018, he was the President of Animal Nutrition Division of ADM, responsible for the overall global strategies and businesses of the division.

Mr. Li graduated from the Chinese University of Hong Kong with a B.S. in chemistry and MBA degrees. He has lived and worked in China, Japan, and the USA.

Richard Shin

Chief Financial Officer

Richard C. W. Shin has joined Grobest as Chief Financial Officer in June 2020.

Mr. Shin has 28 years of professional experience in financial and business leadership roles, having lived internationally in six cities across five countries, building businesses and teams with a hands-on approach including: strategic planning, business and brand development; M&A and post-integration; business advisory; auditing; forensic accounting; and business valuation advisory. He has worked in the FMCG and retail sectors in the past 22 years, with extensive experience in publicly listed as well as private companies.

Mr. Shin has graduated from the McGill University of Montreal, Canada with a Master of Accountancy degree. He is also a Qualified Canadian Chartered Accountant.

Edward Gao

Chief Operating Officer

Edward Gao served as Chief Operating Officer at Grobest since November 2018. Mr. Gao has over 26 years of hands-on experience and successful leadership in managing operations and supply chain. He has overseen the construction of five large factories on greenfield and closure of five old plants for four Fortune-500 international corporations over the past 26 years. Between 2010 and 2018, Mr. Gao was Director of Operations and Supply Chain of Henkel in Greater China. Prior to that, he held operational management positions at Cargill, Wrigley, and 3M.

Mr. Gao graduated from Shanghai Jiao Tong University with a Master of Industrial Engineering and Bachelor of Mechanical Engineering. Mr. Gao is married with one daughter. In his spare time, he loves hiking and traveling.


Chief Marketing Officer

Kristin Veriga has joined Grobest as Chief Marketing Officer in September 2020. In his 26-year career in marketing and sales, he has taken leading roles for FMCG giants such as Mars, Reckitt Benckiser, and Arnotts. Prior to joining Grobest, he had worked for Regal Springs, a producer of antibiotic-free and sustainable tilapia. He has worked across five continents, managing operations spanning as many as 95 countries around the world.

He is a purpose-driven and growth-minded marketer focused on creating customer value. In Grobest, he will be responsible for making the operations even more farmer-centered by promoting their success, which in turn should bring about the company’s success.

Mr. Veriga holds a bachelor’s degree in Commerce (Marketing) from University of Western Sydney.

Jimmy Chong

Chief Human Resources Officer

Jimmy Chong has joined Grobest as Chief Human Resources Officer, focusing on organizational development, strategic people agenda, and HR excellence for the Group and advising on the transformation in relation to people and organization.

Prior to joining Grobest, Mr. Chong was the Regional HR Director at Nutreco, setting up and leading the regional HR function in Asia. Previously, he spent ten years in BASF, the world leading German chemical company, holding various positions from HR Generalist to Regional HR Business Partner. His last role was focusing on strategic workforce planning, talent acquisition and talent management for Regional Business Units. Before that, Mr. Chong worked for DHL, the global leader in logistics and express services.

Mr. Chong holds a bachelor’s degree in Business Studies from the City University of Hong Kong, and a post-graduate diploma in Management Consulting and Change from the University of Hong Kong.

Charis Chan

Chief Compliance Officer

Charis Chan serves as Chief Compliance Officer at Grobest. Ms. Chan is an experienced compliance professional with solid investigation background and the knowledge on organizational compliance of international corporations. Having worked as an investigative officer with the ICAC, an anti-graft law enforcement agency in Hong Kong, Ms. Chan gained a wealth of first-hand investigation experience by participating in several intricate corruption investigations of organized crime, subsequently with successful prosecutions. She later worked for the Immigration Department with enforcement as one of her major tasks.

With a master’s degree in Law and Public Administration from the Chinese University of Hong Kong, Ms. Chan took on several compliance positions in some prominent multi-national corporations such as ING Insurance, IKEA Supply Chain and DHL Express, through which she accumulated abundant managing experience including setting up regional investigation units, establishing ethic protocols, compliance management system, whistle-blowing systems, as well as upholding global compliance standards.

Jennifer Kuo

Chief Technology Development & Sustainability Officer

Jennifer Kuo serves as Chief Technology Development & Sustainability Officer of Grobest Group. She joined Grobest in 1992, where she held various positions, including: General Manager of Animal Health Business Group, General Manager of Animal Health Research Institute, General Manager of Fuzhou Omnipro Industrial Co. Ltd, Vice President of Business Development & Planning, Vice President of Administrative Management, Director of Project Management, Special Assistant of Group Executive Director to assist business management, Supervisor of Aquaculture Research Center, and Supervisor of Quality Assurance Department. She was also appointed project manager to key projects and the leader of Ingredient Development team.

Ms. Kuo holds a master’s and a bachelor’s degrees from the Department of Aquaculture, National Taiwan Ocean University and has a broad experience in the aquaculture industry. She has also earned a professional certificate in Corporate Sustainability Management.